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    Max Elite is a paid rewards program that comes with a host of benefits:   

    1. Birthday discounts for you and your loved one(restricted to one)– FLAT 10% OFF. Get a discount voucher triggered to your registered mobile number for your birthday month AND your loved one’s birthday month
    2. GV worth Rs 750(3 GVs total)- 1 GV worth Rs 250 instantly redeemable (and valid for 7 days from the date of issuance) & 2 more GVs worth Rs 250 each redeemable on Rs 999 each(one GV from the next days to 60 days from issuance, other GV valid post 60days upto 120 days). All 3 GVs are valid on Max branded merchandise only.
    3. EOSS Sale Preview & Extra Discount of 10% Off over and above the existing discount
    4. All the above discounts will be valid only at Max fashion stores and not at maxfashion.com

    Any customer who is a Landmark rewards program member can purchase the Elite membership at a price of Rs 499 for an entire year. Once enrolled into the program, customers can avail the benefits for a period of 12 months. If customers wish to renew their membership, they can do so by paying Rs 499. The renewed membership will be valid for 12 months post their current Elite membership expiry date.


    1. Only Landmark reward program members can enrol into ELITE
    2. To enrol into the Max Elite program, customer should either ask the cashier at POS to bill Elite or can purchase Elite through buddy (wherever available).
    3. Max Elite is a mobile number-based program and mobile number will be the sole identifier for customer to avail benefits.
    4. Max Elite program is applicable only at select Max stores (the list of which can share as per the discretion of the company)
    5. Membership into the Max Elite program is non-transferable and the program benefits are valid for 12 months from the date of enrolment into the program.
    6. Max Elite benefits can be availed on basis of purchases made at Max Fashion’s Stores only. The benefits are not extended or applicable for purchases made at Shop in Shop stores, maxfashion.in or any other ecommerce/online platforms.
    7. Once enrolled for membership, the Customer will receive an SMS to update his & his loved one’s (limited to one) DOB details for availing birthday discounts. He will be asked for an OTP before he can login and complete all the details. Birthday benefits can only be availed once in a year each for the enrolling customer & his/her loved one (limited to one)
    8. Additional 10% birthday discounts benefits to both the enrolled customer and his loved one (1) will be sent through SMS or Whatsapp during the birthday month for customers where birthday information is captured as per Landmark Rewards records. In the absence of Date of Birth, coupon will not be sent to a customer. By 30th or 31st of every month, birthday coupons will be sent to all the customers whose birthday is in next month. However, if a customer’s or his spouse birthday falls in the same month as that of his ELITE enrolment or if a customer enrols into ELITE between 25th to 30th/31st and has birthday in the next month, such customers will receive the coupon only after 11 months i.e., for next year Birthday. Birthday discounts shall be valid for 30 days from issuance.
    9. A customer will get 3 GVs upon enrolment-
      •    a. 1st GV1 worth Rs 250 valid for 7 days from issuance with no minimum redemption criteria and can be redeemed instantly on max branded merchandise.
           b. 2nd GV of Rs 250 valid on minimum shopping of Rs 999 and redeemable from the next day till 60 days from the date of issuance.
           c. 3nd GV of Rs 250 valid on minimum shopping of Rs 999 and redeemable post 60 days till 120 days from the date of issuance.
    10. All GVs are valid on both full price & discounted max merchandise only. Concessionaire brands are not part of the GV redemption.
    11. During End of Season Sale, a two-day preview will be showcased where Elite customers will be given extra 10% off. This will be a coupon code which will be shared with all Elite customers via SMS or WhatsApp
    12. Offer can be used only in Max stores and is not applicable online/ecommerce platforms.
    13. Max may, at its sole discretion and without any prior intimation, discontinue, change announced benefits, brands, stores from the program for any reasons beyond its reasonable control.
    14. No two coupons can be redeemed on the same bill.
    15. ELITE is a non-refundable purchase
    16. All customer related information can be updated through the landmark rewards program from time to time by logging into website www.landmarkrewards.in or by writing to feedback@landmarkrewards.in or calling the toll-free number 1800-208-2444.